Brief Motivational speaker Michael Tabirade approached me with his desire to share his experiences and insights to support, empower and equip a generation of self-starters, self-makers and entrepreneurs to successfully achieve personal & professional goals with simple and yet far-reaching behavioural adjustments.
Strategy After careful research into Michael's desired target audience it seemed only right to position the brand as an essential skills-training & mentorship platform that provided practical techniques and behavioural insights that develop a mindset ready to transform ideas into realities.
Solution Masteri is an honest brand and empowerment platform empowering the community of self-starters with the ambitious mindset through inspiring, informed content, workshops and mentorship that provide practical strategies to help transform ideas into realities.
Whether goals be personal or professional, Masteri believes that everyone has the opportunity to succeed once they decide to position themselves for success. At the core of the brand lies the question: ‘How good do you want to be? Which challenges self-starters to consider that they are their only limitation.
I collaborated with talented Illustrator & Art Director Raymond Gaisie to create a bespoke logo ident for the Masteri video content.